INTERNATIONAL BUSINESS
Chapter 1
§ Business à Individual or organizations
who try to earn profit by providing products that satisfy people’s needs
§ Product àA good or service with
tangible and intangible characteristics that provide satisfaction and benefits
§ Primary goal of
business is to earn profit!
§ Stakeholders à Groups that have a stake in
the success and outcomes of a business
§ Market stakeholders
(primary) à creditors,
suppliers, consumers, distributors, employees
§ Non-market
stakeholders (2ndary) à communities,
government, activist groups, media, business support groups, general public
§ Economic systemà A description of how a
society distributes its resources to produce goods and services
§ Communism à a society in which people,
without class, own all the nation’s resources
§ Socialism à eco.system in which the
government owns and operates basic industries but individuals own most
businesses
§ Capitalism à eco.system in which indiv.
own and operate the majority of businesses that provide goods and services
§ Free market system à pure capitalism, in which all
economic decisions are made without government intervention
§ Free enterprise
system (neoliberalism) à provides an
opportunity for a business to succeed or fail on the basis of market demand.
§ Pure competition àthe market structure that
exists when they are many small businesses selling one standardized product
§ Monopolistic àexists when they are fewer
businesses than in a pure comppttion environment and the differences among the
goods they sell are small
§ Oligopoly à exists when they are very few
businesses selling a product
§ Monopoly à exists when there’s only one
business providing a product in a given
market
Chapter 2
§ Business Ethics à The principles and standards
that determine acceptable conduct in business. Business ethics relates to an individual’s
or a work group’s decisions that society evaluate as right or wrong.
§ Social
Responsibility à A business’s
obligation to maximize its positive impact and minimize its negative impact on
society. Social responsibility is a broader concept that concerns the impact of
the entire business’s activities on society.
§ An ethical issue à An identifiable problem,
situation, or opportunity that requires a person to choose from among several
actions that may be evaluated as right or wrong, ethical or unethical.
§ Ethical issues
category à Abusive and
Intimidating Behavior, conflict of interest, fairness and honesty, communications,
business relationships
§ Abusive behavior
can be placed on a continuum from a minor distraction to disrupting the
workplace. The concept mean anything from physical threats, false accusations,
be annoying, profanity, insults, yelling, etc
§ Conflict of
interest à Occurs when a
person must choose whether to advance their own personal interest or those of
others. Ex: Bribes (payments, gifts, or special favor intended to influence the
outcome of a decision)
§ Fairness and
honesty à The heart of
business ethics; general values of decision makers. Honesty and fairness can
relate to how employees uses the resources of the organization.
§ Communications à False and misleading
advertising and deceptive personal-selling tactics anger customers and may
cause a business to fail.
§ Business
Relationship à Businesspeople
must be ethical toward their customers, suppliers, and others in their
workplace. Ethical behavior within a business involves keeping company secrets,
meeting obligations and responsibilities
§ Alternative view of ethical behavior à individualism view, utilitarianism view, justice view, moral right view
§ Assessing ethical
behavior à Gather the
relevant factual information. Determine the most appropriate moral values. Make
an ethical judgment based on the rightness or wrongness of the proposed
activity or policy.
§ Codes of ethics à Formalized rules and
standards that describe what a company expects of its employees
§ The act of an
employee exposing the employer’s wrongdoing to outsiders. Usually the media, government
regulatory agencies
§ Social Responsibility à The attempt of a
business to balance its commitments to groups and individuals in its
environment, including customers, other businesses, employees, and investors
§ Organizational Stakeholders à Those groups, individuals, and organizations who are directly affected
by the practices of an organization and who therefore have a stake in its
performance
§ Social
responsibility issues à Organizational relationships with owners and
stockholders (financial report, profit); Employee relations (providing a safe workplace, adequate pay); consumer relations (respecting the
rights of customers and providing them with safe and satisfying products);
Environmental issues (animal rights, pollution, global warming); community
relations (responsibility to the general welfare of the community).
Chapter 3
§ International
business àthe buying, selling
and trading of goods and services across national boundaries
§ Absolute advantages
à a monopoly that
exists when a country is the only sources of an item, the only production of an
item, or the most efficient producer of an item
§ Comparative advantage
à the basis of most
intl trade, when a country specializes in products that it can supply more
efficiently or at a lower cost than it can produce other items
§ Licensing à a trade agreement in which
one company (the licensor) allow another company (the licensee) use its company
name, products, patents, brands, trademarks, raw materials, and/or production
processes in exchange for a fee or royalty
§ Franchising à a form in licensing in which
a company (franchisor) agrees to provide a franchisee a name, logo, methods of
operation, advertising, products, and other elements associated in a
franchiser’s business, in return for a financial commitment and the agreement
to conduct business in accordance with the franchiser’s standard of operations
§ Joint venture à the sharing of the costs and
operations of a business between a foreign company and a local partner
§ Strategic alliance à a partnership formed to
create competitive advantage on a worldwide basis
§ MNC à a corporation that operates
on a worldwide scale, without significant ties or any one nation or region
Chapter 4
§ Internet à global information system
that links many computer networks together
§ Intranet à a network of computers
similar to the internet that is available only to people inside an organization
§ Extranet à a network of computers that
permits selected companies and other organizations to access the same
information and may allow collaboration and communication about the information
§ E-business à carrying out the goals of
business through utilization of the internet
§ E-business models :
B2B, B2C, C2C
§ B2B à use of the internet for
transactions and communications between organizations
§ B2C à delivery of products and
services directly to individual consumers through the Internet
§ C2C à market in which consumers
market goods and services to each other through the Internet
§ E-business has
generated many legal and social issues for consumers and business, including
concerns about privacy, identity theft, and protection of intellectual property
and copyrights
Chapter 5
§ Sole
proprietorships à businesses that
owned and operated by one individual. Ex: restaurants, barber shops, flower
shops, independent grocery stores
§ Advantages: Ease
and cost of formation, secrecy, distribution and use of profits, control of the
business, free government regulation, easy to close the business
§ Disadvantages: unlimited
liability, limited sources of funds, limited skills, lack of continuity, lack
of qualified employees
§ Partnership à an association of two or more
persons who carry on as co-owners of a business for profit.
§ Types of
partnership: general, limited and joint venture
§ General partnership
à Partners
completely share in the management of the business
§ Limited partnership
àOne general partner
with unlimited liability and one limited partner with limited liability
§ Joint venture à A partnership established for
a specific project or a limited time
§ Advantages: Ease of
organization, availability of capital and credit, combined knowledge and skills,
decision making, regulatory controls
§ Disadvantages: unlimited
liability, business responsibility, life of the partnership, distributions of
profits, limited sources of funds, taxation
§ Corporations à Legal entity, created by the
state, whose assets and liabilities are separate from its owners
§ Types of corporations:
private corp., public corp., quasi-public corp., non-profit corp.,
§ Advantages: Limited
liability, transfer of ownership, perpetual life, external sources of funds, expansion
potential
§ Disadvantages: double
taxation, forming a corporation, disclosure of information, employee-owner
separation
§ How do corporations
grow? By expanding operations, new product development, market expansion, mergers,
acquisitions, leveraged buyouts (LBO)
§ Merger à When two companies (usually
corporations) combine to form a new company
§ Acquisition à When one company
purchases another, generally by buying most of its stock
§ LBO à A group of investors borrow
money from banks and other institutions to acquire a company (or a division of
one)
§ Kebaikan usaha
perseorangan: Keuntungan menjadi milik sendiri, mudah mendirikannya, tidak
perlu berbadan hokum, rahasia perusahaan terjamin, biaya organisasi rendah, aktifitasnya
relatif simple, manajemennya fleksibel
§ Kekurangan usaha
perseorangan: modal tidak terlalu besar, aset pribadi sulit dibedakan dengan
aset perusahaan, perusahaan sulit berkembang karena kurangnya ide-ide, pengelolaan
tergantung kemampuan si pemilik, kelangsungan perusahaan kurang terjamin, tanggung
jawab pemilik tidak terbatas
§ Kebaikan usaha
persekutuan: permodalannya lebih besar dari perusahaan perorangan, kelangsungan
hidup perusahaan lebih lama, pengelolaan lebih mudah dan profesional karena
banyak pengelolanya, ide-ide inovasi lebih lancar mengalir
§ Kekurangan usaha
persekutuan: kerahasiaan perusahaan tidak terjamin, mudah terjadi konflik antar
pemilik modal, adanya pemilik modal yang tidak bertanggung jawab
§ Firma à persekutuan untuk menjalankan usaha antara dua orang atau lebih dengan
nama bersama, dalam mana tanggung jawab anggota firma tidak terbatas, laba dan rugi dari usaha tersebut akan dibagi
dan ditanggung bersama-sama
§ Kebaikan firma:
jumlah modal relatif besar, lebih mudah memperoleh kredit, kemampuan
manajemen lebih besar, pendirian mudah
§ Keburukan firma: tanggung
jawab pemilik tidak terbatas, kelangsungan hidup tidak menentu, kerugian
ditanggung bersama
§ CV à perjanjian kerjasama untuk
berusaha bersama antara orang-orang yang bersedia memimpin, mengatur perusahaan
dan bertanggung jawab penuh dengan kekayaan pribadinya, dengan orang-orang yang
memberikan pinjaman dan tidak bersedia memimpin perusahaan serta bertanggung
jawab terbatas pada kekayaan yang diikut sertakan dalam perusahaan tersebut
§ Kebaikan: modal
lebih besar, mudah kredit, kemampuan manajemen lebih besar, pendirian mudah
§ Keburukan: sebagian
anggota punya tanggung jawab tidak terbatas, kelangsungan hidup tidak menentu,
sulit menarik kembali modal
§ PT à Kekayaan terpisah dengan pribadi, dividen hanya jika untung
§ Kebaikan: tanggung
jawab terbatas, kontinyuitas lebih terjamin, pemindahan lebih mudah, tambahan
modal lebih mudah, manajemen lebih efisien
§ Keburukan: double
taxation (PT dan dividen terpisah), pendirian lebih sulit, start-up cost
tinggi, kerahasiaan rendah
Chapter 6
§ Entrepreneurship à The process of creating and
managing a business to achieve a desired objective
§ Small Business à Any independently owned and
operated business that is not dominant in its competitive area and employs
fewer than 500 people
§ Entrepreneur Businessperson who
accepts both the risks and the opportunities involved in creating and operating
a new business venture – people who assume the risk of business ownership with a
primary goal of growth and expansion
§ Small business
owner – a people who start a small
business with no plans other than to earn enough money from the business to
lead a comfortable life – no plan to grow and expand
§ The basic
distinction à aspiration ~
small business owner à wants to remain small and
support a lifestyle; Entrepreneurs à is motivated to grow, expand and build
§ Permasalahan UKM di
Indonesia: Iklim bisnis yang tidak adil – kebijakan pemerintah yang
diskriminatif, manajemen dan kewirausahaan yang tradisional, terbatasnya modal,
sebagian besar tidak berbadan hokum, birokrasi pendirian yg berbelit, biaya
informal tinggi
§ Advantages of small
business: (Personal) Independence, freedom of choice, the option of working at
home; (Business) Often requires less money to start and maintain, flexibility,
the ability to focus on a few key customers, the chance to develop a reputation
for quality and service
§ Disadvantages of
small business: high stress level, high failure rate, undercapitalization, managerial
inexperience or incompetence, inability to cope with growth
§ Traits needed to
succeed in entrepreneurship: Neuroticism (helps entrepreneurs focus on details),
extroversion (facilitates network building), conscientiousness (facilitates
planning), agreeableness (facilitates networking), openness to new ideas
§ Starting a small
business: business plan, forms of business ownership, financial resources
§ Apakah kita semua
dapat menjadi wirausaha? Semuanya
Sangat Tergantung Pada: Kebutuhan untuk mandiri, kemampuan kreatif dan
inovatif, kesempatan + Tantangannya, kemungkinan resiko dan keberanian untuk
menghadapinya, rasionalitas dunia bisnis, tuntutan endurance fisik & psikologis, tuntutan atas 3C (competency, consistency, commitment), tanggungjawab
atas moralitas bisnis
§ Franchise àA license to sell another’s
products or to use another’s name in business or both
§ Advantages: Management
training and support, brand-name appeal, standardized quality of goods and
services, national advertising programs, financial assistance, proven products
and business formats, centralized buying power, site selection and territorial
protection, greater chance for success
§ Disadvantages:
Franchise fees and profit sharing with the franchiser, strict adherence to
standardized operations, restrictions on purchasing, limited product line, possible
market saturation, less freedom in business decisions
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